Leaders of Analytics

Is your company good at customer success and retention? Chances are that you could be better. For most businesses with a recurring revenue model, customer churn is a very costly affair. Whenever a customer leaves, you lose out on recurring revenue, forgo the opportunity of expansion (cross sell) rev...

Do you really need a data-driven culture? Maybe not. According to Bill Schmarzo, the CEO’s mandate is to become value-driven, not data-driven. For analytics teams that means one thing: no one cares about your data, they want results! In this episode of Leaders of Analytics, Bill and I explore t...

Great analytics teams understand that they are responsible for two things concurrently: production and consumption. Most analytics teams master the production part well. After all, that’s why they exist, to produce analytics. However, analytics only matter if someone consumes them and makes val...

If you’re anything like me, you have a love/hate relationship with marketing. Marketing can be delightful, obnoxious or somewhere in-between, depending on content and context. Most of us remember an ad from our youth that has given us a life-long emotional connection to a brand or product. Most o...

Business leaders are changing. Today, it’s not enough to be a strategic thinker and good people leader to be successful in the corporate world. Why? Modern business leaders are customer-centric and understand how to create a personalised customer experience using customer data. Modern busines...

Most of us take for granted that food is always available to us when we need it. Our local supermarkets have shelves stacked with produce from all corners of the world. Rarely do we stop to think that the items in our shopping carts have been on a long journey involving months of work by many peopl...

Professional sports have undergone a true data revolution over the last two decades. Today, all major sports teams, regardless of sports code, use analytics and data science to drive team performance, optimise game outcomes and scout young talent. Why has analytics become so popular in professi...

It’s no secret that data and analytics can be used to create a competitive advantage for almost any modern business. In fact, the customer data you capture in the course of doing business is one of the strongest differentiators between you and the competition. So, how do we build an organisatio...

Every company, regardless of size, is dealing with a barrage of data. In any typical organisation, there is more information on hand than we know how to use or manage. While every team in the organisation is screaming for analytics professionals to turn data into insight, a strong data and analyt...

In a recent conversation with data warehousing legend Bill Inmon, I learned about a new way to structure your data warehouse and self-service BI environment called the Unified Star Schema. The Unified Star Schema is potentially a small revolution for data analysts and business users as it allows ...