Leaders of Analytics

Inflation is rising, interest rates are up across the globe and cash is king again. How will this impact the flow of venture investments in start-ups and emerging technologies? While traditional investments may suffer during a recession, the venture capital industry has historically been able to wea...

30 years of “corporate social responsibility” has left our planet in dire straits. Biodiversity loss, climate change, water pollution, micro-plastic pollution, air pollution, species collapse, ecosystem collapse…the list goes on. What can we all do individually and collectively as business leaders a...

How does a traditional bricks-and-mortar retailer transform itself into an omni-channel business with strong digital and data science capabilities? In this episode of Leaders of Analytics we learn from Bunnings General Manager, Data and Analytics, Genevieve Elliott, how the company is transforming i...

Is your company good at customer success and retention? Chances are that you could be better. For most businesses with a recurring revenue model, customer churn is a very costly affair. Whenever a customer leaves, you lose out on recurring revenue, forgo the opportunity of expansion (cross sell) rev...

Do you really need a data-driven culture? Maybe not. According to Bill Schmarzo, the CEO’s mandate is to become value-driven, not data-driven. For analytics teams that means one thing: no one cares about your data, they want results! In this episode of Leaders of Analytics, Bill and I explore t...

Great analytics teams understand that they are responsible for two things concurrently: production and consumption. Most analytics teams master the production part well. After all, that’s why they exist, to produce analytics. However, analytics only matter if someone consumes them and makes val...

If you’re anything like me, you have a love/hate relationship with marketing. Marketing can be delightful, obnoxious or somewhere in-between, depending on content and context. Most of us remember an ad from our youth that has given us a life-long emotional connection to a brand or product. Most o...

Business leaders are changing. Today, it’s not enough to be a strategic thinker and good people leader to be successful in the corporate world. Why? Modern business leaders are customer-centric and understand how to create a personalised customer experience using customer data. Modern busines...

Most of us take for granted that food is always available to us when we need it. Our local supermarkets have shelves stacked with produce from all corners of the world. Rarely do we stop to think that the items in our shopping carts have been on a long journey involving months of work by many peopl...

Professional sports have undergone a true data revolution over the last two decades. Today, all major sports teams, regardless of sports code, use analytics and data science to drive team performance, optimise game outcomes and scout young talent. Why has analytics become so popular in professi...