Leaders of Analytics

Leaders of Analytics

Jonas Christensen

Leaders of Analytics is a podcast about data-driven decision-making, modern business leadership and the use of data and artificial intelligence in business and society. Each episode investigates the strategies, tools, techniques and leadership required to succeed in a world increasingly driven by data and analytics. The show’s guests share their stories and experiences in a way that helps listeners understand the big concepts and small details that make all the difference in today’s world of business.
The Playbook on Data-Driven Customer Retention with Sami Kaipa
November 24, 2022
39
45:5763.13 MB

The Playbook on Data-Driven Customer Retention with Sami Kaipa

Is your company good at customer success and retention? Chances are that you could be better. For most businesses with a recurring revenue model, customer churn is a very costly affair. Whenever a customer leaves, you lose out on recurring revenue, forgo the opportunity of expansion (cross sell) rev...

The Economics of Data & Analytics with Bill Schmarzo
October 24, 2022
38
56:4490.92 MB

The Economics of Data & Analytics with Bill Schmarzo

Do you really need a data-driven culture? Maybe not. According to Bill Schmarzo, the CEO’s mandate is to become value-driven, not data-driven. For analytics teams that means one thing: no one cares about your data, they want results! In this episode of Leaders of Analytics, Bill and I explore t...

Building Data & Analytics Literacy with Ben Jarvis
October 17, 2022
37
41:2666.39 MB

Building Data & Analytics Literacy with Ben Jarvis

Great analytics teams understand that they are responsible for two things concurrently: production and consumption. Most analytics teams master the production part well. After all, that’s why they exist, to produce analytics. However, analytics only matter if someone consumes them and makes val...

How to Achieve Data-Driven Marketing Success with Ikechi Okoronkwo
October 05, 2022
36
58:2280.17 MB

How to Achieve Data-Driven Marketing Success with Ikechi Okoronkwo

If you’re anything like me, you have a love/hate relationship with marketing. Marketing can be delightful, obnoxious or somewhere in-between, depending on content and context. Most of us remember an ad from our youth that has given us a life-long emotional connection to a brand or product. Most o...

Creating Data-Driven Business Leaders with Hind Benbya
September 18, 2022
35
40:5056.09 MB

Creating Data-Driven Business Leaders with Hind Benbya

Business leaders are changing. Today, it’s not enough to be a strategic thinker and good people leader to be successful in the corporate world. Why? Modern business leaders are customer-centric and understand how to create a personalised customer experience using customer data. Modern busines...

Feeding the World with Data Science Featuring Serg Masis
August 23, 2022
34
59:3781.89 MB

Feeding the World with Data Science Featuring Serg Masis

Most of us take for granted that food is always available to us when we need it. Our local supermarkets have shelves stacked with produce from all corners of the world. Rarely do we stop to think that the items in our shopping carts have been on a long journey involving months of work by many peopl...

Why Sport is Leading the Analytics Revolution with Ari Kaplan
August 02, 2022
33
01:05:2489.82 MB

Why Sport is Leading the Analytics Revolution with Ari Kaplan

Professional sports have undergone a true data revolution over the last two decades. Today, all major sports teams, regardless of sports code, use analytics and data science to drive team performance, optimise game outcomes and scout young talent. Why has analytics become so popular in professi...

The Future of Analytics Leadership with John Thompson
July 20, 2022
32
48:2166.41 MB

The Future of Analytics Leadership with John Thompson

It’s no secret that data and analytics can be used to create a competitive advantage for almost any modern business. In fact, the customer data you capture in the course of doing business is one of the strongest differentiators between you and the competition. So, how do we build an organisatio...

The Future of Analytics Tech with Benn Stancil
June 29, 2022
31
48:2290.34 MB

The Future of Analytics Tech with Benn Stancil

Every company, regardless of size, is dealing with a barrage of data. In any typical organisation, there is more information on hand than we know how to use or manage. While every team in the organisation is screaming for analytics professionals to turn data into insight, a strong data and analyt...

Creating a Better Data Warehouse with the Unified Star Schema, Featuring Francesco Puppini
June 15, 2022
30
47:3485.66 MB

Creating a Better Data Warehouse with the Unified Star Schema, Featuring Francesco Puppini

In a recent conversation with data warehousing legend Bill Inmon, I learned about a new way to structure your data warehouse and self-service BI environment called the Unified Star Schema. The Unified Star Schema is potentially a small revolution for data analysts and business users as it allows ...